cre·ate – to bring something into existence
Creators are all over the place. I like to describe myself as a creator. I created this blog, I created several companies and I created a pretty decent life for myself. I had no net, no parents with money and no trust fund. My spouse never worked so it was always just me. Creating is something that I think can be learned although you sorta have to have it if you know what I mean.
When I look to create a company, I first look for “what is missing”, not really what is already there. It is a process I go through with just about everything I do. What is missing in this solution? What is missing in my life? What is missing in the world? Creating allows you to see what is missing and try to come up with a solution or at least an idea of a solution.
For those of you who are not creators, it’s not a bad thing per se, unless of course you are simply feeding off those that do. I have experience with this; people feeding off the creations I have made. Most are positive feeders; investors, etc. These people want to derive some benefit from my creations so they try and help me. Some are personal; those people who do not simply doubt or plant negative seeds. People who are trying to help me build something if only to help me not fail. People who ask questions to help me think. How many times have you worked your ass off only to have someone work against you or worse yet, try to take it away? It has happened to me several times.
Have you ever started a company only to have to get an investment then the new people come in, pat you on the head and say “thanks”? All that hard work out the window unless they are smart enough to do the right thing. Most are not. Have you ever been in a relationship with someone who does not contribute at all to the overall burden of life, financially or otherwise, yet constantly take on the premise they deserve it just because they are there?
Creating is hard. Executing that creation is even harder. Feeding off someone else is easy.
So, how do you create something and then execute it? It is a lot easier than you think, which is what makes me quite frustrated at people who say they don’t know where to start, then of course never do. You start by asking yourself, “What is it that will make X better than it is today?” That “X” can be almost anything from a simple tool to a lofty goal like a new way to pay for mobile service.
I have tried to instill in my kids and my employees that you should always attempt to be
We often get asked by investors at Billaway what would happen should a bus hit me. I am the Founder and CEO. I run the entire business and along with my COO, we have signed every agreement there is. Outside of raising funds, which I do with my CFO and CSO, there is no part of the business I am not completely knowledgeable about. It is my life and I work at it 24/7. The answer is simple; we have insurance to cover their investment. I am hopeful by now that the business would not miss much and continue, but it would absolutely change.
I often consider that this is the longest I have had a startup and I do get the itch to see what is next. We have a bit more to do at Billaway, but then I am very much looking forward to the next creation.
I create. As a Founder, it is what you do. Those that do not create are perfectly great people and you need the positive ones around you that help drive your vision. I am lucky enough to have a team of creators with me. A team that is constantly trying to make our product better and our company more valuable. Those that do not create and are negative are like a barnacle on your ideas. They sit and wait for more food until things just one day change and they find themselves with nothing. They can kick and scream, but the reality is, they have nothing to offer the world. They are just “there”. Don’t be one of those people. Create or positively support those that do.
Starting anything is hard, but it is possible. Executing on that which you start is just as hard. I know, this piece is a general description of the two types of people I see in the world. I will get more detailed in further posts about how to actually create something then how to execute on it. It is not easy and for those that look from the outside and have no idea just how hard it is on us “creators”, I feel for you. I dare you to try and create one thing of value.